2025 Ep. 36 - Helping international entrepreneurs achieve UK goals

5 Questions for the Father of the ‘Life Planning Movement’

Describe your project for us?

The Moules (TheMoules.net) supercharges mission-driven businesses by putting people genuinely first. We use experiential training focused on listening skills and emotional intelligence to break down barriers between companies and their workforce - boosting productivity, engagement, and profitability while bringing joy back to work.

Drawing from my 30 years pioneering "life planning" in financial services across thirty countries, we apply the same trust-based, fiduciary approach to transform entire businesses. Instead of adding more rules, we work from the inside out to create workplaces where employee aspirations become business assets and purpose flows naturally throughout the organisation.

Too many companies struggle with disengaged teams and values that don't translate into action. The Moules changes that by building enterprises where trust and engagement aren't forced -they're authentic expressions of how people naturally want to work and grow together.

Tell us a little about you - where are you from and what is your background?

I'm from the US and a Harvard graduate. I'm an author who has written 12 books, including three focused on money and two on civilisation. Beyond writing, I work as a poet, photographer, and mindfulness teacher.

On the personal side, I'm a husband and father of twin daughters who are currently in college. Professionally, I founded the Kinder Institute of Life Planning, which has trained over 5,000 financial advisers from 30 countries. Our mission is to help these advisers put their clients first - ahead of the money - and to inspire people to live their passionate purpose and find their life of greatest meaning.

⁠What’s the inspiration behind your idea?  

As corporations scale globally, their negative externalities (unintended consequences) have scaled more rapidly than we can respond, becoming threats to humanity: Global warming, extreme inequality, autocracy, misinformation and conspiracy theories, the downsides of AI. Their systemic nature gave me the idea to search for a simple solution that would make the world trustworthy, instead of struggling in vain with each problem individually. I frame it as a legislative proposal called FIAT or Fiduciary In All Things (FiduciaryInAllThings.com):   

“A Fiduciary standard of obligation is required for all institutions (corporate, nonprofit, and governmental) to place the interests of all stakeholders, of truth, of humanity, democracy, and the living planet that sustains us, first above their own self-interest.” 

After completing what I thought of as my legacy in my writing, I wanted to dedicate perhaps the final portion of my life to this proposition. When my wife and I realised we wanted to retire in the UK, the only visa that gave us that hope was the Innovator/Founder, so I immediately began a business plan incorporating FIAT into businesses.

What is your vision for the next 5 years?

Settlement is important to me and my family. So, the next three years I intend to pour all my energy into The Moules. I want to make it very successful, starting by introducing it to the financial community that is already familiar with my work, and then as news spreads of our success, bringing it to B Corporations and other companies where mission is an important element. And then I would like to settle near Hampstead Heath with Kathy as the business continues to grow and becomes sustainable.

Finally, what aspect of the UK are you looking forward to experiencing the most? 

Except for the regulations, which made it quite challenging to get incorporated, establish a bank account and a UK phone, I love nearly everything about the UK – even the weather! I love living in London at the moment, love its museums, its parks, its music and theatre, its restaurants, its history, the diversity of its people, its global nature. It’s a great place to meet other people, both from the UK and abroad, old friends and new. I greatly look forward to that. And we love the UK’s villages and natural terrain. As a family we have spent many holidays in Cornwall and will continue to do so. 

This is hugely interesting and we thank you for your time answering our questions George. More on this story to come!